APP Localization Services
Localization comes into place when a product/service wants to establish a global identity. It involves a series of product/service adaptation to meet the requirements of another specific locale or market. Localization, in terms of translation, entails delivering the same intention of the original text in the translation and creating the impression that the text is originally written in the target language.
For further details about APP localization in Macao, Hong Kong and Mainland China, please contact ProWordz.
mobile activities occurs in APPs as opposed to browsers.
smartphone users worldwide.
Both the iTunes App Store and the Google Play Store provide options to
localize your app listing. In doing so, more people will be able to find your app
using keywords in their language and will be more likely to download if they see an
APP description in their own native tongue. Together, these two effects can add up to as much as a 767 percent increase in downloads.
A Distomo study has revealed that localizing iPhone application texts can multiply downloads by 128 percent and increase revenue by 26 percent per country.
Global conversion rate on mobile phone is
Can't decide on which language to localize first?
Go for Chinese! With 89.7 billion app store downloads, China was ranked first among the leading countries.
There are two varies of Chinese - simplified Chinese (used in Mainland China) and traditional Chinese (used in Hong Kong, Taiwan and Macao). Although the two variants share a lot of similarities, there are significant differences in terms of cultural references and language norms in simplified and traditional Chinese. Therefore, in order to provide an optimal web surfing experience for your customers, it is recommended that websites localize into both simplified and traditional Chinese.
APP Localization Drives Revenue
Localize to provide a customer-oriented user experience:
People want to read in their native language
Customers prefer to read in their native languae, so localization will help inprove international customer experience.
Localize to grow global sales:
People buy when they can read the language
Localization is the key to achieve global sales:
40% of consumbers will buy a product or service if only the language is native.
56% of people say that localized product information is a more important factor than price.
Why choose ProWordz
With a track record of excellence localization services for global brands, such as InterContinental Hotel Group (IHG), Crabtree & Evelyn, the BodyShop, Casio, Costco, ANA Airways, and Arc'teryx, ProWordz Language Solutions is your trusted partner if you want to take your business to next level and enter overseas market.
Our dedicated localization team will provide you with localization strategies that are:
Tailored-made for you;
Fuss-free - everything is taken cared of;
Exceed industry standard.